About Clever Moderns
Whereas music is reproduced many times over, in different venues and by different performers, architectural works are almost exclusively individual and unique creations. You can hear your favorite band play their greatest hits over and over in different concerts, and each time it’s a fresh, unique experience. Your favorite symphony performed by different conductors and orchestras might produce some versions you like better than others, but they’re all considered (more or less) valid renditions of the work. Architecture, on the other hand, doesn’t work that way at all. Architectural works tend to be highly customized, individualized creations. Most clients of architects wouldn’t look too kindly on their plans being re-sold to the next client, and that next client wouldn’t be too keen on getting a recycled set of plans when they’re paying full price for a custom design.
But what if there were a different way? What if the plans were created around the idea of open, flowing spaces, lots of light, simplicity of construction, and with all the details included for a complete architectural experience? And what if they were offered up around a community of users, sharing their experiences with each other, comparing ideas for individualizing and customizing them, and supporting one another? Why couldn’t an architect’s efforts be reproduced over and over, with many people enjoying their own personal version of it?
This was the kernel of an idea that grew into Clever Moderns.